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我国社会主义市场经济在飞速的发展,电力是必不可少的资源,因此电力行业在突飞猛进的发展。我国的电力企业需要制定合理有效的营销策略来提高它的销售地位。文章首先是简介电力市场,其次是通过创新营销策略、打造国有品牌和针对我国电力市场现状等方面进行市场营销服务的分析,最后是阐述服务行业所需要做什么、怎么做、如何做好等方面介绍电力市场营销的服务重点。
The rapid development of China’s socialist market economy, electricity is an essential resource, so the power industry is by leaps and bounds. China’s power companies need to develop a reasonable and effective marketing strategy to enhance its sales position. The article begins with an introduction to the electricity market, followed by an analysis of marketing services through innovative marketing strategies, building state-owned brands and the status quo of China’s power market. Finally, the article describes what the service industry needs to do, how to do it and how to do it well. Introduce the focus of the power marketing services.