近年来,旅游业的信息化进程不断加快,乡村旅游信息化的重要性日益显著,本文主要以乡村旅游与旅游电子商务的结合为出发点,研究海南乡村旅游电子商务发展过程中存在的问题,并提出解决对策。海南是一个经济相对落后的地区,贫困的乡村旅游地区更是如此,要促进海南乡村旅游业的快速发展,帮助村民脱贫致富,必须借助旅游电子商务的力量,使用旅游电子商务,它能够开拓海南乡村旅游的网上市场,以一个新的旅游销售平台方便游客了 In recent years, the tourism informationization process is accelerating and the importance of rural tourism information becomes more and more significant. Based on the combination of rural tourism and tourism e-commerce, this paper studies the problems existing in the development of rural tourism e-commerce in Hainan Propose solutions. Hainan is a relatively backward area of ​​economy, especially in poor rural tourism areas. To promote the rapid development of rural tourism in Hainan and help the villagers to get out of poverty, we must make use of the power of tourism e-commerce and use tourism e-commerce to exploit Hainan Rural tourism online market, with a new tourist sales platform for tourists