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现在各行业互联网+的热潮兴起,服装品牌网上电商也是许多企业的新尝试新渠道。《时尚北京》杂志理事单位的多数品牌都在积极设立和开拓网上电商渠道。由于网上电商销售需要线下宣传配合,杂志社从9月刊起特别策划品牌网上电商宣传专题,旨在宣传推广理事单位各品牌网上销售渠道,让更多消费者了解品牌电商店面设计及当季推出的产品流行,提供更直接有效的服务。
Now the upsurge of the Internet + industry, apparel brand online e-commerce is also a new attempt of many new channels. Most of the brands in the fashion Beijing magazine are actively setting up and developing online e-commerce channels. As the online e-commerce sales need offline publicity and cooperation, the magazine launched a specially planned online e-commerce promotion project in September to promote the online sales channels of various brand-name affiliates so that more consumers can understand the design of the brand e-commerce storefront and The quarter launched the popular products, to provide more direct and effective service.