现代社会已步入审美经济时代,审美因素的附加值占比越来越高,左右着品牌乃至生产和消费潮流,深刻影响着社会经济活动。我国的文化创意产业尚处于低水平扩张阶段,创意人才匮乏。但是,现有创意类专业的培养模式处于“封闭性”状态,难以满足市场需求,亟待向“开放型”人才培养模式转变。 Modern society has entered the era of aesthetic economy, the aesthetic value of the added value of higher and higher, so that the brand and even the production and consumption trends, a profound impact on social and economic activities. China’s cultural and creative industries are still at a low level of expansion phase, lack of creative talent. However, the current training mode of creative specialty is in a state of “closedness”, which is difficult to meet the market demand and urgently needs to be transformed into an “open-ended” personnel training mode.