论文部分内容阅读
媒介即讯息,媒介本身的形态对传播行为和传播方式有着巨大影响,这是媒体人常常引用的观点。今天,见证着剧变,亲历着挑战,我们对这个判断的理解可能更加具体,也更加深刻。媒体形态在变,舆论格局在变,人们获取信息和进行交往的方式也在改变,作为党中央机关报,作为中央的新闻机构,作为一家承载着重要政治责任和社会责任的主流媒体,这些都与我们适应变化的主动性能动性须臾不可分离。
The media, ie the form of the media and the media itself, have a huge influence on the ways of communication and the mode of transmission, which is often quoted by the media. Today, we witness the dramatic changes and the challenges we face, and our understanding of this judgment may be more concrete and profound. The changing media landscape, the changing media landscape, the ways in which people access information and engage in exchanges have also changed. As the central organ of the party, as the central news agency, as a mainstream media carrying important political and social responsibilities, Initiatives with us to adapt to change are inseparable.