营销大师科特勒说过:每一种市场产品,都是无形活动和有形推动的不同组合。而一种产品能否被消费者和市场认可,就要看这种无形活动和有形推动的组合是否完美。产品本身的功能或功效就是无形活动,而对这一特性进行有效创新组合就是所谓的有形推动。而最重要的是,这种创新如果刚好契合了消费者的心理市场或现实需求,那么,这种产品就必然会赢得广阔的市场和良好 Kotler, the marketing guru, said: Every market product is a combination of invisible activity and tangible promotion. Whether a product can be endorsed by consumers and the market depends on the perfect combination of such invisible activity and tangible promotion. The function or effect of the product itself is invisible activity, and effective innovation of this combination of features is the so-called tangible impetus. And most importantly, if this innovation just fits the psychological market or the actual needs of consumers, then this product is bound to win a vast market and good