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营销者说做好产品的前提下,更要依托互联网资源,对粉丝经济、内容整合进行整合,从而获得轰动的品牌效应。酷派2013年的营销策略从PC互联网转向移动互联网,公司整体的营销策略更注重开放、平等和参与,与产业链的合作伙伴努力开创共赢的合作关系。渠道方面,三大运营商依然是最核心的合作伙伴,在维持酷派与运营商的战略合作关系基础上,酷派也积极开拓社会公开渠道,让酷派手机出现在更多的消费者面前。电商、海外市场是2013年酷派增长最快的部分,也是我们未来的突破点:2013年酷派加大了电商渠道的投入建设,2013年电商渠道销售额突破10亿元,酷派电商品牌大神的预订量突破了1000万台,未来电商渠道的比例还会扩大;2013年,酷派海外市场已占10%,今年还会进一步提高。
Marketers say that under the premise of doing a good job, we must rely on Internet resources to integrate the fan economy and content integration so as to obtain a sensational brand effect. Cool 2013 marketing strategy from the PC Internet to the mobile Internet, the company’s overall marketing strategy more emphasis on openness, equality and participation, and industry chain partners strive to create win-win cooperation. Channels, the three major carriers is still the core partners in the maintenance of cool and operators on the basis of strategic cooperation, Cool also actively open up the public channels for cool phones appear in front of more consumers. E-commerce and overseas markets are the fastest growing segments of Coolpad in 2013 as well as the breakthrough point for our future. In 2013, Coolpad stepped up its investment in e-commerce channels. In 2013, sales of e-commerce channels exceeded 1 billion yuan. Coolpad Brand God’s bookings exceeded 10 million units in the future, the proportion of e-commerce channels will be expanded; in 2013, Cool overseas market has accounted for 10%, will be further improved this year.