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目前我国城市移动通信市场已接近饱和,为应对新挑战,拓宽新市场,中国联通积极转变发展思路,一方面通过提供更优质的服务来维系和吸引中高端城市用户,另一方面将发展重心放到对农村市场的开拓上,以期在当前新农村建设的新形势下占据农村市场的主导地位。农村移动通信市场的消费特点消费人群存在两极化差异。一是消费主体呈现年轻化。当前,农村地区的青年一代已逐渐步入社会。这部分成长起来的“80后”、“90后”从小接受较为开放的教
At present, China’s urban mobile communications market is close to saturation. To meet new challenges and broaden new markets, China Unicom has been actively transforming its thinking on the one hand, by providing better services to maintain and attract high-end urban users, and on the other hand, focusing on development To the development of the rural market, with a view to occupy the leading position of the rural market under the new situation of the current new rural construction. Consumer characteristics of rural mobile communication market Consumers have polarized differences. First, consumers show younger. At present, the young generation in rural areas have gradually stepped into the community. This part of the growing up “80 ”, “90 ” from childhood to accept more open to teach