论文部分内容阅读
一般认为,有一个全国性的经销商网络,占据各地最好的渠道资源,是益海嘉里成功的最重要保证。其实不然。经销商从来是利润导向的,不会轻易去经销一个没有名气的品牌。由经销商来成就一个品牌的例子很少,经销商借助品牌来发达的例子倒
It is generally believed that having a nationwide dealer network that occupies the best channel resources around is the most important guarantee for the success of Yihai Kerry. actually not. Dealers have always been profit-oriented and will not easily distribute an unnamed brand. Few examples of a brand from a dealer to success, dealers down with the brand to develop examples of inverted