随着数字化、网络化时代的纵深发展,“报纸消亡论”一直甚嚣尘上。传统媒体究竟何去何从?这是一个有待时间来检验的命题,但至少在目前看来,苦心经营数十年甚至上百年的传统媒体在权威性、公信力、信息采制能力等诸多方面,依然有着新兴媒体无可取代的优势,与此同时,新兴媒体的灵活性、时效性、互动性等又让传统媒体望尘莫及。但是,传统媒体与新兴媒体各有优势,各有所长,完全可以取长补短,优势互补,实现双赢。 With the deepening development of digital and network era, “Newspaper disappeared ” has been rampant. Where is the traditional media? This is a time to test the proposition, but at least for now, the painstaking efforts of tens or even hundreds of years of traditional media authority, credibility, information-gathering capabilities and many other aspects, there are still emerging media Irreplaceable advantage, at the same time, the flexibility of new media, timeliness, interactivity and so on the traditional media catch up. However, the traditional media and the emerging media each have their respective advantages and strengths and can fully complement each other’s strengths and complement each other’s strengths to achieve a win-win situation.