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万寿宫“道商”文化主要包括了商贸、道教、民俗和建筑四个方面,对其进行重建和商业开发,树立“千年商圈万寿宫,市井之上繁华里”的品牌理念,对其进行品牌形象的塑造是本文所要阐述的方向和重点。
The “Longevity Palace” culture of Longevity Palace mainly consists of four aspects: business, Taoism, folk custom and architecture. It rebuilds and commercializes it and establishes the brand concept of “Millennium Business District Longevity Palace” The shaping of its brand image is the direction and emphasis to be elaborated in this article.