四清楚了以上五类施加影响力的活动后,我们就可以这样来界定公关的概念:公关是一种靠劝服手段来施加影响力的活动。公关的行为性质是一种劝服活动。劝服活动就是公关的研究对象。一旦我们这样确定下来,马上就会有一个惊喜的发现:公关实际上是一门劝服学,而这恰好是一门古老的学问,鬼谷子和他的两个弟子苏秦、张仪所创的纵横术,普罗泰哥拉和高尔吉亚所代表的智者运动,苏格拉底发明的婆产术,亚里士多德所著的《修 Four clear the above five categories of influential activities, we can define the concept of public relations like this: public relations is a persuasive means to exert influence activities. The nature of public relations behavior is a persuasion activity. Advocacy activities is the study of public relations object. Once we have decided this way, there will soon be a surprise discovery: PR is actually a persuasion, and this happens to be an ancient knowledge. Gu Guzi and his two disciples, Su Qin and Zhang Yi, , The Wise Men’s Movement represented by Protagoras and Goghia, the practice of praxis invented by Socrates, the revision of Aristotle’s