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本文讨论了牛仔服装消费者在购买中的决策、品牌意识和购买牛仔服时对有关指标的态度，对生产商的生产及销售商的销售具有参考价值。
This article discusses the consumer decision-making in the purchase of jeans, brand awareness and the attitude of the relevant indicators when buying jeans, the manufacturer’s production and sales of reference value.