0引言电能是商品,电力营销就应该可以实现电子商务化。然而由于电力营销的特殊性,其电子商务从理论到运作上都与通常的电子商务有很多不同之处,分析这些差异性并提出应对策略,无疑对丰富电子商务的内容及理论具有一定意义。1电力营销中电子商务概念的特殊性1.1电能产品的特殊性 0 Introduction Electricity is a commodity, electricity marketing should be able to achieve e-commerce. However, due to the particularity of electricity marketing, e-commerce has many differences from theory to operation and usual e-commerce. Analyzing these differences and putting forward countermeasures will undoubtedly be of great significance to enrich the content and theory of e-commerce. 1, the special nature of the concept of e-commerce in electricity marketing 1.1 The particularity of electricity products