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市场德性,作为市场发育中自下而上、由外而内生成,保障市场健康发展,有道德意义的价值,经两种途径发育:内生,从民间自下而上、由内而外自发演进,包括主体自治、行业自律等;外赋,自上而下、由外而内人为建构,包括政府施为、法律规制等。其中,内生是基本途径,外赋须基于内生才起作用;若缺乏甚至没有内生,任何外赋都无效。市场德性和习用的市场道德有同有异:若指市场内在的道德性或道德价值,则同;若指市场须有、须受道德规范,则该道德规范在市场德性中主要是内生的自我范导,在市场道德中则除此之外更可能是外赋的规制。以自由、公平、诚信为例,有助于讨论内生的市场德性。
Market morality, as a bottom-up market development, generated from the outside, to protect the healthy development of the market, the value of moral significance, developed by two ways: endogenous, from the bottom-up folk, from the inside out Spontaneous evolution, including the autonomy of the main body, industry self-discipline and so on; extroverted, top-down, from outside to inside to build, including government facilities, legal regulations. Among them, endogenous is the basic way, extrovert must work based on endogenous; if the lack of endogenous or not, any excuse is invalid. Market morality and customary market moralities are the same: if the market refers to the intrinsic morality or moral value, the same; if the market is required, subject to moral norms, the moral norms in the market is mainly moral The self-guide of students is more likely to be the extrinsic regulation in addition to the market morality. Taking freedom, fairness and honesty as examples, it helps to discuss endogenous market virtues.