在现代科技的推动之下,社会公众面临着日益加快的生活节奏。在这一过程中,对自然因素的推崇已然成为现代公众的审美方向,由此使得简约的设计风格为越来越多的人所喜欢和推崇。为此,本文将从简约设计理念的问世与发展过程入手,分析简约理念在平面设计中的具体表现,并探究简约理念在平面设计中的应用技法,以供参考。 Under the impetus of modern science and technology, the public is facing an increasingly accelerated pace of life. In this process, the respects of the natural factors have already become the aesthetic direction of the modern public, which makes the simple design style more and more like and respected. To this end, this article will start with the advent of the concept of simple design and development process, analyze the specific performance of the concept of simplicity in graphic design, and explore the application of simple ideas in graphic design techniques for reference.