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旅游的兴起和发展是世界旅游发展的必然趋势。旅游企业应该认真研究这种新的趋势,加快旅游市场的开发,探索新的旅游企业管理模式,以适应世界旅游市场的发展。旅游市场营销在今天的旅游企业里越来越被管理者重视,但在实施过程中还存在许多不足,这影响了我国旅企业经济效益的提高和竞争力的增。本文作者在分析了旅游市场营销存在的问题的基础上,提出了加强和改正的手段。
The rise and development of tourism is the inevitable trend of world tourism development. Tourism enterprises should seriously study this new trend, speed up the development of the tourism market, and explore new tourism enterprise management modes to adapt to the development of the world’s tourism market. Tourism marketing in today’s tourism enterprises more and more attention by managers, but there are still many shortcomings in the implementation process, which affects the economic efficiency of China’s travel enterprises and increased competitiveness. Based on the analysis of the problems existing in tourism marketing, the author puts forward some measures to strengthen and correct it.