在信息化如此发达的今天,我们无时无刻不在接受着广告的洗礼,其实,广告存在的主要目的就是传播所表达的信息,表现的基本载体是文字、语言、色彩等,而作为广告最核心的内容就是创意,在创意的广告表现中,将抽象的内容具体化,将零散的信息综合的表达出来,才能达到有效传播信息的目的,从而通过无限的创意有效地吸引消费者的注意,激发消费者购买的欲望。 In today’s information technology is so advanced, we always receive the baptism of advertising, in fact, the main purpose of advertising is to spread the expression of information, the performance of the basic carrier is text, language, color, etc., and as the core content of advertising Is creative, creative advertising performance, the specific content of the abstract, the fragmented information integrated expression, in order to achieve the purpose of effective dissemination of information, which through unlimited creativity effectively attract the attention of consumers, stimulate consumers The desire to buy.