纵观如今的商业市场,连锁专卖已基本形成火候,作为国内企业的跨地域扩张战略,越来越受到更多行业精英的关注和青睐。然而,国内的连锁专卖品牌,大多虽有规模却缺乏系统科学的管理,学习国外先进品牌的模式,却落得“形似而神不似”的结局。问题到底出在哪里?实际上,真正的连锁专卖操盘手深有体会:连锁企业内部的软性管理更胜表面的流程制度。为了更深入地探讨这个话题,本刊特邀专业操盘手撰写系列专题,分品牌宝典、战略宝典、企业文化宝典、执行力宝典、日常管理宝典、思维宝典等,一共六部,来阐述连锁专卖管理的密码。 Throughout today’s commercial market, chain monopoly has basically formed the heat, as a cross-regional expansion strategy of domestic enterprises, more and more industries by more attention and favor. However, most of the domestic chain monopoly brands, though they lack the scale and management of systematic science, learn the model of foreign advanced brands, but come to a conclusion that “the shape is similar to the appearance of God.” In fact, where is the problem? In fact, the real chain Monopoly Trader deep experience: soft chain management within the surface of the system more than the surface. In order to explore this topic in more depth, we have invited professional traders to write series of topics, brand collection, strategy books, corporate culture books, executive books, daily management books, thinking books, etc. password.