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这个话题的提出缘于北京晚报副刊部“文学与社会”版的几次征文。1993年5月初,“文学与社会”版搞了个征文叫“人与动物”,虽然编辑们预料征文会受到读者欢迎,但没有想到会到读者电话不断“不许结束”的程度。这“不许结束”如果在理解上仅仅停留在读者喜欢这一层次,那就不可能从这次成功的征文中获取应获取的东西。喜欢,是表面现象,读者到底喜欢什么?是编辑必须要更深一层思考的问题。我认为,“人与动物”征文之所以被广大读者接受并获得成功,与编辑的选点不无关系。在这里,我们暂将这个点称其为“兴奋点”。
The proposition of this topic stems from several essays published in the edition of “Literature and Society” by the supplement department of Beijing Evening Post. In early May 1993, the edition of “Literature and Society” published an essay called “Man and Animals.” Although editors expected the essay to be welcomed by the readers, it did not expect the reader’s phone number to “end indefinitely.” This “not allowed to end” If you just understand that the reader stays at this level, it is impossible to get from this successful essay what should be obtained. Like, is the superficial phenomenon, the reader in the end like what? Is the editor must be a deeper layer of thinking. In my opinion, the reason why the essay on “People and Animals” has been accepted by many readers and succeeded is not unrelated to the selection of editors. Here, we temporarily call it “excitement.”