随着计算机网络的发展,电子商务异军突起,传统购物方式严重受到网络购物的冲击,电子商务提供了一个广泛交互式平台,从而缩短了空间和时间,为商家提供了线上线下的发展模式,为消费者提供了网络购物和实体店购物的双重选择。本文通过四流分析,即商流、物流、资金流和信息流,对比网络购物和传统购物的异同和优劣,从而为今后的购物发展模式提供基本依据。 With the development of computer networks, the emergence of e-commerce has suddenly taken shape. The traditional shopping methods have been seriously challenged by online shopping. E-commerce has provided an extensive interactive platform, thus shortening the space and time and providing businesses with an online and offline development mode. Consumers provide a dual choice of online shopping and store shopping. This article compares the similarities, differences and advantages and disadvantages between online shopping and traditional shopping through four-stream analysis, namely, business flow, logistics, capital flow and information flow, so as to provide the basic basis for the future shopping development mode.