随着经济的发展、社会的进步、人们生活水平的提高,家庭已然成为一个消费的基本单位。交际消费成为现今家庭消费的一个重要组成部分。交际消费是一种新趋势,是一个值得研究的领域。本文以城市家庭为研究对象,研究现今家庭交际消费倾向及形成原因,从而使家庭交际消费合理化。 With economic development, social progress and improvement of people’s living standard, the family has become a basic unit of consumption. Communicative consumption has become an important part of family consumption today. Communicative consumption is a new trend and is a field that deserves research. This article takes urban family as the research object, studies the current family communicative propensity to consume and the reasons for its formation, and thus rationalizes family communicative consumption.