为了减轻一线市场的经营压力,整体衣柜企业纷纷开拓二、三线市场,营销模式、产品定位、产品宣传与推广模式都随之改变。一些企业一二三线市场同时开拓,产品线拉得太长,往往顾此失彼,难以深耕、做精做专;一些品牌则专注于二三线市 In order to alleviate the pressure of the first-line market, the whole wardrobe business has opened up the second and third tier markets, marketing models, product positioning, product promotion and promotion models have changed. Some enterprises in the second and third tier markets at the same time open up the product line too long, often take this one loss, it is difficult to plow, so refined to do; some brands are focused on the second and third tier cities