旅游购物服务心理是当前旅游服务学研究的重点课题之一,本文着重分析旅游者的购物心理动机和购物行为特点,针对如何做好旅游目的地旅游商品开发和旅游购物服务工作,提出了相应的对策和建议。 Psychology of tourism shopping service is one of the key topics in the current research of tourism service science. This paper focuses on analyzing the psychology of tourists’ shopping psychology and the characteristics of shopping behavior. In view of how to do tourism product development and tourism shopping service, Countermeasures and suggestions.