在“融媒体”传播新语境下,作为我国四级广电媒体最基层的县级广电台来说,不仅面临新兴媒体的强力挑战,自身更是面临着采编队伍老化,专业流程迟滞,传播平台单一,经营创收艰难等困境。本文就如何在县级广电台现有传播格局下找到媒体融合的突破路径,实现传播格局和产业发展的突围,结合工作实践和走在探索前沿的县级台经验,作一些探讨。一、“马太效应”逼迫下县级台的困境在媒体传播大市场中,“马太效应”明显,收视市场中份额 Under the new context of “Melody Media” dissemination, as the county-level radio and television station at the grass-roots level of China’s fourth-level radio and television media, it not only faces the challenge of emerging media, but also faces the problems of aging editorial team, lagging professional process, Single-platform dissemination, operating income difficulties and other difficulties. In this paper, we will find a breakthrough path for media convergence under the existing transmission pattern of county-level radio and television broadcasting stations to realize the breakthrough of communication pattern and industrial development, and make some discussions on the basis of work practices and county-level experience at the forefront of exploration. First, the “Matthew effect ” the plight of county-level units under the persecution in the media market, “Matthew effect ” significantly, the market share of viewing