案例 “999”作为药品商标,在中国已经家喻户晓。但“999”的背后运转着一套全新的领导体制,知之者却为数不多。 解放军总后勤部属下的南方制药厂,由总经理赵新先借款500万元起家,投产6年来,产值利税分别增长60倍和52倍。1991年,总后把设在深圳的第一批企业交给赵新先,以南方制药厂为龙头组建“三九”集团。赵新先表示,5年内要让“三九”集团一变四。 Case “999” as a pharmaceutical trademark has become a household name in China. However, behind the “999”, there is a new set of leadership system, but there are only a few who know it. The southern pharmaceutical factory under the General Logistics Department of the People’s Liberation Army was started by Zhao Xinxian, the general manager, and borrowed 5 million yuan. The production value and tax revenue increased by 60 times and 52 times respectively. In 1991, the first batch of companies based in Shenzhen were handed over to Zhao Xinxian, and Nanfang Pharmaceutical Factory was the leading company to form the “Sanjiu” Group. Zhao Xinxian said that the “39” group should be changed to four in five years.