随着人们生活水平的提高，人们去商店购物已不仅仅是为了满足吃、穿、用等基本的生活需要，还要满足休闲娱乐的需要。因此，如何使商业行为体现出一种高品味的文化内涵就成为百货商店在规范各自行为，塑造各自形象的过程中必须考虑的一个问题。另一方面，商业企业又是任何一个 With the improvement of people’s living standards, people go shopping in the store not only to meet the basic needs of life such as eating, wearing, and use, but also to meet the needs of leisure and entertainment. Therefore, how to make commercial behavior reflect a high-quality cultural connotation becomes a problem that department stores must consider in the process of regulating their own behavior and shaping their own image. On the other hand, commercial enterprises are either