本文研究中国饮品电视广告,探索创作者如何通过中英语码转换构建产品现代性。虽然英语学习在中国已较普遍,但相关广告数量比笔者预期少。广告是否使用语码转换,受到三个重要因素影响:产品特征、品牌定位和外部事件。若想突出产品现代性和创新性,吸引年轻消费者,更趋向于中英语码转换电视广告。外部事件也可能使企业改变广告类型。 This article studies Chinese drink and TV commercials and explores how creators can construct product modernity through conversion between Chinese and English codes. Although English learning is more common in China, the number of related advertisements is less than I expected. Whether ads use code-switching is influenced by three important factors: product characteristics, brand positioning, and external events. If you want to highlight the product of modernity and innovation, to attract young consumers, tend to convert English and Chinese TV commercials. External events may also allow businesses to change the type of ad.