产品质量的市场评价,作为沟通用户与品牌之间的一道桥梁,已成为大型汽车企业提升产品质量和品牌形象的一个重要的工具和手段。对整车企业来说,收集市场评价信息,有利于集中人力和精力关注那些重要的产品质量问题、提供技术改进的信息输入源,有利于市场同产品设计开发和生产制造的衔接和 Market evaluation of product quality, as a bridge between users and brands, has become an important tool and means for large auto companies to improve product quality and brand image. For vehicle manufacturers, the collection of market evaluation information is conducive to focus on human and energy focus on those important product quality issues, provide technical information to improve the input source, the market is conducive to product design and development and manufacturing convergence and