城市形象作为一座城市的无形资产,不仅能为城市带来巨大的经济效益,还是一个城市综合竞争力提升不可或缺的因素。三亚作为我国唯一的热带海滨城市,一直以来都是国内外公众瞩目的旅游目的地。随着国际旅游岛建设如火如荼地推进,三亚城市形象的巨大作用也日益明显,三亚城市形象的提升能有效提高国际旅游岛的整体形象,能促进国际旅游岛经济的发展及各方面综合全面的发展。本文将从三亚城市形象存在的问题入手,有针对性地提出提高三亚城市形象的对策,以期达到为三亚城市形象的提升及国际旅游岛建设献计献策的目的。 As an intangible asset of a city, the city image can not only bring huge economic benefits to the city, but also become an indispensable factor in enhancing the comprehensive competitiveness of the city. As the only tropical coastal city in China, Sanya has always been a tourist destination attracting public attention at home and abroad. With the construction of international tourist island in full swing, the great role of Sanya’s urban image is increasingly obvious. The promotion of Sanya’s urban image can effectively enhance the overall image of international tourist island and promote the economic development of international tourist island and the all-round development of all aspects . This article will start with the problems existing in the image of Sanya City and put forward the countermeasures to improve the image of Sanya City in order to achieve the goal of promoting the image of Sanya City and building an international tourist island.