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家电行业无疑是中国最酷的行业最高的普及率——每户家庭彩电量1.47台;最完整的产业链——从部件到整机、从研发到流通、从政府到地方、从国内到国外;最残酷的竞争——彩电竟然发展到论斤卖;最纷乱的品牌——日韩、欧美、全国、地方,比比皆是;所涌现的指点行业江山的“风流人物”也最多,李东生更成为整个家电行业的风云人物。拿 TCL 来说,搞电视机不过10年,几年前已入三甲,2001年更是销量和利润双冠王。独辟蹊径的销售网络建设,刚毅顽强的“肉搏”技巧,得心应手的公关舆论与概念推广,是这支王牌无可匹敌的优势。但令人尴尬的是,在彩电技术并不落后的情况下,双冠王卖600多万台的利润和索尼不足30万台的利润打了
The home appliance industry is undoubtedly the highest penetration rate in China’s coolest industry - 1.47 sets of color TV sets per household; the most complete industrial chain - from components to complete machines, from R & D to circulation, from government to local governments, from home to overseas ; The most brutal competition - even the development of color TV sets to sell pounds; the most chaotic brand - Japan and South Korea, Europe and the United States, the country, where abound; the emerging industry’s “romantic characters” are the most, Li Dongsheng has become the man of the entire appliance industry. Take TCL, engage in television but 10 years ago, a few years ago has entered the top three in 2001, is the sales and profits champion. Out-of-the-box sales network construction, tenacious stubborn “melee” skills, handy public relations media and conceptual promotion, this trump card unmatched advantage. But embarrassed is that in the case of color TV technology is not backward, the Double Crown sold more than 600 million units of profits and less than 300,000 Sony hit profit