在商场或超市里,当人们浏览、选购陈列架上的各种商品时,或许没有想到,一些人正躲在一面单向镜子的后面,观察着他们的行踪和对商品的反应,隐藏的摄像设备则记录下他们的一举一动。商场入口处和拐角处经过改装后,就成了“观察室”。美国著名调查公司FAME的职员们躲在镜子后,用社会学的方法为美国几家大型零售商提供调查服务。 “销售的好坏直接同消费者在自然环境里的心理密不可分”调查公司的总经理说,“我们要做的就是尽可能还原消费者真实的一面。” In shopping malls or supermarkets, when people browse through and buy various goods on display racks, they may not have imagined that some people are hiding behind one-way mirrors, observing their whereabouts and their reaction to goods. Camera equipment records their every move. The entrance and corner of the mall have been modified to become an “observation room.” The staff of FAME, a well-known American investigation company, hid in the mirror and used sociological methods to provide survey services for several large US retailers. “The sales are directly and inextricably linked with the consumer’s psychology in the natural environment,” said the general manager of the survey company. “What we have to do is to restore the true side of consumers as much as possible.”