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当代媒介融合深刻改变着人们的设计思维,其带来的不仅仅是技术层面的改变,更是带来一种崭新的思维方式和视觉呈现方式,使大众对物象的审视、体会、分析和认知的方式也千变万化。新媒体技术不仅使平面设计语言的丰富性有所改变,而且在视觉形式层面也有了新的审美特征,随着层出不穷的新型视觉媒体的介入,已经构成了一个完整的新视觉文化体系。本文以平面设计为载体,结合案例分析媒介融合视域下平面设计的情感走线、创设策略,以各种阐释方式将媒介与人的情感高度融合,使观者顺势进入预设的情境之中,收到完美的视觉传达效果。
The fusion of contemporary media has profoundly changed people’s thinking in design, which has brought about not only technological changes, but also a brand new way of thinking and visual presentation that enables the public to examine, understand, analyze and recognize the images Knowledge of ways are ever-changing. New media technology has not only changed the richness of graphic design language, but also has new aesthetic features in the aspect of visual form. With the emerging new visual media, the new media technology has formed a complete new visual culture system. In this paper, we use graphic design as a carrier, and analyze the emotional routing of graphic design in the context of media fusion by means of case analysis. We set up strategies to integrate media and human emotions in various ways to make the viewer enter the preset situation , Received the perfect visual communication effect.