在现代设计领域中,视觉传达是其中非常重要的组成部分,涉及到的范围非常广博,包含了社会生活的多个层面。而纪念性设计是一项人类社会活动的具体体现,需要与城市的环境以及社会的发展相协调。本文以纪念性设计的概述为研究基点,从传统节庆、重大社会活动以及重大历史事件三个角度,对纪念性设计中的视觉传达进行研究。 In the field of modern design, visual communication is a very important part of it, covering a very wide range of areas, covering many aspects of social life. The memorial design is a concrete embodiment of human social activities and needs to be coordinated with the urban environment and social development. Based on the overview of monumental design, this paper studies the visual communication in monumental design from three aspects: traditional festivals, major social activities and major historical events.