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在文化创意产业大发展的背景下,人们对生活质量的需求逐步由物质需求转向为精神需求。旅游纪念品作为旅游业中的重要环节,不仅是旅游地物质特色的体现,更是精神内涵的载体。文章深入分析了国内外旅游纪念品的发展现状,并选取具有特色旅游纪念品的城市进行说明,探讨了天津旅游纪念品发展过程中存在的问题,以期推动天津旅游纪念品的开发创新研究,进而打造充满天津本土特色的品牌化旅游产品。
In the context of the great development of cultural and creative industries, people’s demand for quality of life has gradually shifted from material needs to spiritual needs. As an important part of tourism, tourist souvenirs are not only the embodiment of the material characteristics of tourist destinations, but also the carrier of spiritual connotation. This article analyzes the development status of tourist souvenirs both at home and abroad and selects the cities with special tourist souvenirs to discuss the problems existing in the development of tourism souvenirs in Tianjin in order to promote the development and innovation of tourism souvenirs in Tianjin and to create a Featured branded travel products.