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在经济全球化发展的背景下,文化的经济价值在现代经济发展中占有越来越重要的地位。随着人们的审美意识不断提升,消费者对产品的要求也不断的提高。宋代工笔花鸟画是中国绘画的瑰宝,其独特的绘画技法和作画风格,是宋代美学、笔墨情趣和思想观念等的的体现,宋代工笔花鸟画作品富有着超越时代和现实生活的美感。钦州坭兴陶作为地方特色工艺品,与宋代工笔花鸟画结合能够促进产品形式的多元化,进一步增加钦州坭兴陶的创作思想和文化内涵,从而提高钦州坭兴陶产业的附加价值和竞争能力。
In the context of economic globalization, the economic value of culture occupies an increasingly important position in the development of modern economy. With the continuous improvement of people’s aesthetic awareness, consumers are constantly increasing their product requirements. The fine brushwork and flower painting of the Song Dynasty is a treasure of Chinese painting. Its unique painting technique and painting style reflect the aesthetics of the Song Dynasty, the taste of ink and ink, and the ideas and concepts of the Song Dynasty. The flower and bird paintings of the Song Dynasty are rich in beauty that transcend the contemporary and the real life. Qinzhou Juxing Tao as a local specialty handicrafts, combined with the fine woodworking and calligraphy in the Song Dynasty can promote the diversification of product forms and further increase the creative thinking and cultural connotation of Qinzhou Juxing Tao, thereby enhancing the added value and competitiveness of Qinzhou Juxing Tao industry.