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6月25日,在300米高空云端之上,沃尔沃全新XC90成功驶过有着十项“世界之最”纪录的张家界大峡谷玻璃桥。柳燕团队主导的一场事件营销,为沃尔沃再次打出了漂亮的安全牌,引起广泛关注。事后,她给《汽车商业评论》撰写了专栏文章《云中行走,遇见“网红”》,发表了对“网红”这个热点的独特见解,并表示,作为营销人员,要“跟进最新趋势,寻找和使用最有效的传播机会及渠道,实现效果最大化”。孰料,这竟是柳燕以沃尔沃汽车(中国)销售有限公司首席运营官身份为本刊撰稿的告别之作。大约半个月之后,7月11日下午,沃尔沃中国发布官方消息,宣布柳燕离职。
On June 25, at a height of 300 meters, the new XC90 from Volvo successfully sailed through the glass bridge of the Grand Canyon in Zhangjiajie, the world’s ten most “recorded” world record. Liu Yan team led an event marketing, once again played for Volvo’s beautiful security card, aroused widespread concern. Afterwards, she wrote a column entitled “Business Review of Automotive” and wrote a column entitled “Walking in the Clouds, Meeting the Red Net” and published a unique insight into the hot spot of “Red Net” and said that as a marketer, “Follow the latest trends, find and use the most effective communication opportunities and channels, to maximize the effect ”. Guessed, this is actually Liu Yan to Volvo Cars (China) Co., Ltd. Chief Operating Officer as a contributor to the publication of this farewell. About half a month later, July 11 afternoon, Volvo China released official news, announced Liu Yan to leave.