较长时期以来,社办期刊(以下简称社刊》传统运作模式的弊端越来越多地受到业内人士的抨击。由于社刊的运作模式、编辑理念、经营机制和市场意识均受到计划经济观念以及传统办刊理念等因素的制约,因此社刊自身应有的期刊属性未能在出版业市场化与产业化的过程中得到充分体现。而近十年 Since a long period of time, the shortcomings of the traditional mode of operation of social media journals have been attacked more and more by the insiders.Because of the mode of operation of editorials, editorial philosophy, management mechanism and market awareness are influenced by the concept of planned economy As well as the traditional concept of running the journals and other factors, the journal’s own journals should not be fully reflected in the process of marketization and industrialization of publishing.