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汽车电台的兴起,垄断了绝大部分电台的广告市场。为了分一杯羹,很多初具雏形的专业电台纷纷仿效,一起做起了专门针对汽车听众的节目。于是,同质化竞争开始了。而随着汽车业的不断发展,汽车听众也在发生着巨大的变化,他们对广播有更多的需求,呼唤着更为丰富的专业化电台的出现。可以说,广播已经到了必须直面这一变化,勇敢地打破旧框框,发挥集团军作战的优势,各个击破,专业化多元化发展的时候了。
The rise of car radio, the monopoly of the vast majority of radio advertising market. In order to get a piece of cake, many of the rudimentary professional radio stations have followed suit and started a program specifically aimed at car listeners. So, the homogenization of competition began. With the continuous development of the automobile industry, car listeners are also undergoing tremendous changes. They have more demand for broadcasting, and they call for the emergence of richer and more specialized radio stations. It can be said that broadcasting has come to a time when such changes must be confronted, bravely break the old frame and give play to the advantages of the operations of the Army and all break down and professionalize diversified development.