“A,или B”类篇名因异于Aили B而成为有标记篇名,其结构类型繁多,共21种。这一结构是文学篇名审美使然,其美学认知基础主要是象似性。数量象似性使篇名言简义丰,距离象似性使篇名产生均衡美、动态美和朦胧美,标记象似性增强文学篇名的吸引力。考察“A,или B”篇名旨在为篇名,尤其是文学篇名的理解、欣赏与拟制提供借鉴。 “A, или B ” category because of different from Aили B has become a section of the article, its structure types, a total of 21 species. This structure is the aesthetic status of the literary text, its aesthetic cognitive basis is mainly iconic. The phenomenon of quantity iconicity makes the essays simple and vivid, and the distance iconicity makes the essay a balanced beauty, a dynamic beauty and a dim beauty, and the marked iconicity enhances the attractiveness of the literary name. The purpose of “A, или B ” is to provide reference for the comprehension and appreciation of the title, especially the literary text.