面对被誉为“甜蜜金矿”的婚庆旅游市场,相关企业纷纷出招,为满足市场需求而努力,景区也不例外。本文以海南三亚大小洞天景区为例,通过实地调研,在分析大小洞天景区婚庆旅游产品开发现状的基础上,指出开发过程中存在的问题,并提出相应的开发对策。据民政部统计,我国结婚登记数在2008年已突破千万对,随后以5%左右的年增长率持续上升。2012年我国结婚登记 The face of the wedding tourism market known as “sweet gold ”, the relevant enterprises have move to meet market demand and efforts, scenic area is no exception. Based on the field investigation, this paper, based on the analysis of the present situation of wedding tourism product development in Sanya Cave in Sanya, points out the problems in the development process and puts forward the corresponding development countermeasures. According to the statistics of the Ministry of Civil Affairs, the number of marriage registrations in our country exceeded 10 million pairs in 2008 and then continued to rise at an annual growth rate of about 5%. 2012 China’s marriage registration