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近年来,随着国民经济实力的提升以及旅游休闲需求的进一步扩大,自驾游的发展呈现出蓬勃向上的态势。特别是2014年自驾游总人数达22亿人次,占年度出游总人数的61%,预示着自驾游正逐渐向大众化休闲方向发展(1)。如此大的市场发展前景不仅吸引了各路商家和企业的投资,更是得到了国家及地方政府的高度重视。2015年,国家先后出台了多项支持性
In recent years, with the improvement of national economic strength and the further expansion of tourism and leisure demands, the development of Zijia You has shown a vigorous and upward trend. In particular, the total number of self-driving trips reached 2.2 billion in 2014, accounting for 61% of the total number of trips in the year, which indicates that the traveling by car is gradually becoming popular (1). Such a large market development prospects not only attract investment from various businesses and enterprises, but also receive great attention from the national and local governments. In 2015, the country has promulgated a number of supportive