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本文将网络自媒体融合阅读推广视为互联网环境下阅读的新形式,首先分析了《罗辑思维》依托对原著内容的精心策划并结合青年受众实际,建立知识型社群,开展互联网环境下阅读推广的策略,进而通过社群参与和访谈形式,阐释了青年受众的特质及阅读环境促使其从节目听众成为原著读者,使得节目成为阅读推广的有效途径,最后指出应注重平台建设和对受众特质的把握,借力互联网实现对原著有温度的推介,拉近书籍和受众的距离,以便提升他们的阅读兴趣和阅读成效。
This paper regards the reading and promoting of network self-media integration as a new form of reading under the Internet environment. First, it analyzes the “Luo Shi thinking” relying on careful planning of the original content and the reality of young audiences to establish a knowledge-based community to carry out reading under the Internet environment Promotion strategies, and then through the form of community participation and interviews, explains the characteristics of young audiences and reading environment to promote them from the program audience to become the original readers, making programs become an effective way to promote reading, and finally pointed out that we should focus on platform construction and the characteristics of the audience Grasp the Internet, leveraging the Internet to promote the original temperature, to narrow the distance between books and audiences, in order to enhance their reading interest and reading effectiveness.