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分析文化产业创意与策划课程教学中存在的不足,提出形成一套较为适应当今社会需求且激发学生学习兴趣又锻炼学生策划能力的教学模式,达到教学与实践相结合的目的,从而提高课程的教学质量与教学效果。
This paper analyzes the shortcomings in the teaching of creative ideas and planning courses in culture industry, proposes to form a set of teaching mode that is more adapted to the needs of today’s society and stimulates students ’interest in learning and students’ ability of planning, so as to achieve the goal of combining teaching with practice so as to improve the teaching of the curriculum Quality and teaching effectiveness.