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日前,汽车之家数据研究中心通过对2013上半年中国乘用车销量以及关注数据进行的分析,正式发布了2013年上半年中国汽车消费者关注变化趋势分析报告。调查发现,2013年上半年整体中国汽车消费市场存在七大特点:(1)消费者为王,汽车市场正在向买方倾斜;(2)SUV引领中国汽车消费升级,消费者正经历换车时代;(3)SUV细分市场竞争激烈,小型SUV关注增速最快;(4)中国乘用车排量消费重心有向1.6~2.0升车型偏移的趋势;(5)消费者关注乘用车的价格向12万元和22万元集中;(6)自主品牌关注份额呈现出扩张态势;(7)质量先行,消费者购车关注要素转变。
Recently, Car House Data Research Center officially released the analysis report on the change trend of car consumers in China in the first half of 2013 through the analysis of passenger car sales and data of concern in the first half of 2013 in China. The survey found that in the first half of 2013, there were seven major characteristics of the overall Chinese automobile consumer market: (1) consumers were king, the automobile market was being tilted to buyers; (2) SUVs led the upgrade of China’s automobile consumption and consumers were experiencing the changing times; (3) the competition in the SUV segment is very fierce, and the concern for small SUVs is the fastest growth rate; (4) the displacement center of passenger cars in China tends to shift from 1.6 to 2.0 liter models; (5) Of the price to 120,000 yuan and 220,000 yuan focus; (6) share of self-owned brands showing an expansion trend; (7) quality first, consumer car elements of concern for change.