企业作为市场的主体,与之品牌形象互为呼应的主体即是消费者,对一个品牌最具发言权的也就是消费者,在消费者影响品牌生死的市场上,企业缘何敢于抛弃消费者呢?此即是发生在7月中旬的春秋航空公司“拉黑”旅客被投诉事件,作为异军突起的民营航空品牌春秋航空缘何敢于设置“黑名单”——将因航班延误而获得赔偿的乘客拉入其中。 Enterprises as the main body of the market, and the brand image of each other is the main echo of the consumer, a brand of the most say is the consumer, consumers affect the brand life and death of the market, why companies dare to abandon consumers This is what happened in mid-July Spring Airlines “black” passengers were complained about the incident, as the sudden emergence of private aviation brand Spring Airlines, why dare to set the “black list” - will be compensated for delays due to flights Passengers pull in.