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中外出版业创新能力和对员工的激励方式的异同 创新能力在出版企业的生存和发展中的作用越来越重要。可以说,国际上著名的大型出版集团如贝塔斯曼出版集团、汤姆逊出版集团、里德·艾尔塞维尔出版集团、沃尔特斯·克吕维尔出版集团、《读者文摘》出版集团、讲坛社出版集团、维亚康姆传媒集团等,一般都具有很强的创新能力。这些出版集团在创业发展成长壮大的过程中,创新是最主要的推动力。
The Similarities and Differences between Innovation Ability of Chinese and Foreign Publishing Professionals and Employee’s Incentives Innovation ability plays an increasingly important role in the survival and development of publishing enterprises. It can be said that internationally renowned large publishing groups such as Bertelsmann Publishing Group, Thomson Publishing Group, Reed Alsace Publishing Group, Walters Kluwer Publishing Group, “Reader’s Digest” publishing group, Pulpit Society Publishing Group, Viacom Media Group, etc., generally have a strong ability to innovate. Innovation in these publishing groups is the most important driving force in the growth of entrepreneurship.