随着时代的发展,人民生活水平的提升,对于旅游的关注和参与逐渐成为了人民生活的一部分。文化旅游是旅游业的重要组成部分。海南属于国内著名的海岛旅游圣地,如何让海南旅游业更具有竞争力,就需要进一步对民族文化特色的开发与推广,从而达到海南旅游文化产业的整体提升。 With the development of the times, the improvement of people’s living standards and the concern and participation in tourism have gradually become part of people’s lives. Cultural tourism is an important part of tourism. Hainan is a famous tourist island in China. How to make tourism in Hainan more competitive requires the further development and promotion of ethnic and cultural characteristics, so as to achieve the overall improvement of tourism and cultural industries in Hainan.