动漫与广告的结合,是一种广受大众喜爱的文化传播形式。与传统的广告的对比,动漫广告形式新颖,创意空间和表现空间都比较广阔。当今的动漫广告的发布平台变得越来越丰富,不仅有传统的电影、电视,还有LED广告牌、互联网、手机的新媒体等等。随着生活节奏的加快,人们审美意识的多元化,动画广告的制作要求也变的更加严苛,无论是为企业利益服务的商业广告,还是为公众谋利益及提高福利待遇为目的的公益广告,当今动漫广告制作水准也考验着我们每个动画动作 The combination of animation and advertising is a popular form of cultural transmission. Compared with the traditional advertising, animation advertising in the novel, creative space and performance space are more broad. Today’s animation advertising publishing platform has become more and more rich, not only traditional movies, television, as well as LED billboards, the Internet, the new media of mobile phones and so on. As the pace of life accelerates, people’s diversified aesthetic awareness and the demand for making animated advertisements have also become more stringent. Both commercial advertisements for the interests of enterprises and public service announcements for the public’s interest and welfare benefits , Today’s animation production standards also test each of our animation action