网络已成为21世纪主要的传播和交流手段。而网络舆情在网络传播的过程中有着推波助澜之功用。中国是个传统的以社会舆论为导向的舆情场所。尤其是互联网的兴起使得这种导向变得更为快捷、捉摸不定和传播舆情的源头难寻等。伴随着网络在舆情场不加限制地传播,各种快餐式的网络消息不胫而走。温州作为我国改革开放的前沿阵地,自始至终都处于网络舆情的桥头堡地位,因此有必要研究该地区的网络舆情,以便更有效地引导其向正能量的网络舆情传播靠拢。 The Internet has become a major communication and communication tool of the 21st century. Internet public opinion in the process of network communication has a fueling effect. China is a traditional public opinion-oriented public opinion place. In particular, the rise of the Internet has made such a guide more rapid, unpredictable and difficult to disseminate the source of public opinions. With the network in the public opinion field spread without restrictions, all kinds of fast food-type network news spread like wildfire. As the forefront position of China’s reform and opening up, Wenzhou has always been at the bridgehead of online public opinions. Therefore, it is necessary to study the online public opinion in this area so as to guide its closer communication with positive energy online public opinion.